The Idea

The training courses streamline attendee thought processes using the Business Model You® framework. The training, which integrate the model’s simple tools with attendees’ own professional practices, have changed the way many institutions think about strategy and innovation. Furthermore, using the tools produces a coherent language for understanding company strategies, making it easier for teams to achieve enterprise goals.

The Book

The international bestseller Business Model You describes a powerful four-stage method for drawing “personal business models” that show fresh ways individuals can adapt to changing marketplace needs — or create new, more satisfying work possibilities.

Produced by the same team that created the global sensation Business Model GenerationBusiness Model You has been published in 19 languages and has helped tens of thousands of mid-career professionals reinvent how they work.

The Methodology

A personal business model is the logic by which an individual creates and delivers something valuable to customers — and is paid for doing so. The four-phase Business Model You® methodology guides users through a structured process: